This analyst opinion examines how releasing the fourth season of Stranger Things in two parts pushed the show to new heights and how this release strategy could help Netflix get the most out of its popular shows.
The Analyst Team
Research Analyst, Media and Entertainment
Matthew covers the pay-TV and online video markets in Eastern Europe, tracking major companies and key developments in the region. He also has a research interest in company content strategies and has previously written reports on global streaming services, television formats, and M&A activity in the UK.
Prior to joining Omdia, Matthew worked as an analyst for Broadcast Intelligence and previously worked on scripted television productions in the UK. He holds a Bachelor of Science (Hons.) in cell biology from Durham University and a master’s degree in forensic science from University of Central Lancashire (UCLAN).
Netflix and Content Strategy: Charting the Strategic Path to Streaming Leader and Beyond
Report / 25 Mar 2022 / Matthew Evenson
As early signs of a slowdown in Netflix's subscriber growth begin to emerge, this report takes an in-depth look at the evolution of the company's original content strategy through the past decade and into the future.
SVOD’s first existential crisis is likely to be just a short-term blip
Analyst Opinion / 05 Jul 2022 / Tony Gunnarsson
Netflix’s 1Q22 results have sent shockwaves across the industry. While ad-funded models continue to go from strength to strength, the future of the online video subscription economy looks unclear for the first time in over a decade.
Netflix’s new viewing metric allows it to further champion its successes without divulging its secrets
Analyst Opinion / 12 Nov 2021 / Matthew Evenson
Netflix is changing the metric it uses to report subscriber viewing of its top titles, but true transparency on viewing time remains elusive.
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