This analyst opinion examines how releasing the fourth season of Stranger Things in two parts pushed the show to new heights and how this release strategy could help Netflix get the most out of its popular shows.
Splitting the season in two helps Stranger Things 4 run up that hill to 1 billion viewed hours
The Analyst Team
Matthew Evenson
Research Analyst, Media and Entertainment
Matthew covers the pay-TV and online video markets in Eastern Europe, tracking major companies and key developments in the region. He also has a research interest in company content strategies and has previously written reports on global streaming services, television formats, and M&A activity in the UK.
Prior to joining Omdia, Matthew worked as an analyst for Broadcast Intelligence and previously worked on scripted television productions in the UK. He holds a Bachelor of Science (Hons.) in cell biology from Durham University and a master’s degree in forensic science from University of Central Lancashire (UCLAN).
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