Chinese game publishers are struggling to retain consistent growth in the online games market and they are eager to seek opportunities beyond the sector. As a new realm, the metaverse allows Chinese companies to compete with Western tech giants equally on the global stage. They take different approaches based on available resources and development capability.
The Analyst Team
Senior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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