Internet economics can free entertainment companies from old ways of distributing content. This opinion piece explores why traditional media’s seeming limits will still have a role in the industry’s digital future.


Omdia view


Digital means everything will eventually become available on demand immediately and forever, right? Not necessarily. Exercising exclusivity, delaying gratification, and playing with finiteness can be good for both consumers and media companies.

Anything is possible when it comes to content

Several mind-bending examples defying the everything-everywhere-anytime trend have emerged in recent years.