The Analyst Team
Senior Principal Analyst
Edward mainly focuses on the semiconductors behind any device that can be considered IoT or embedded/connected and the other technologies that might be attached (AI/ML, security, etc.). He has extensive experience segmenting the industry and forecasting those segments by company, application, and technology.
Edward started in the industry in 2016 when he joined Arm as a market intelligence (MI) analyst, at the time doubling the number of analysts looking at market share and forecasting. He led MI analysis in the automotive and IoT pillar, joining shipment data provided by partners to market data, and preparing 10-year forecasts by application. He has a BA from Durham and an MPhil from Cambridge in linguistics with a focus on syntax, and he is currently taking a part-time MS in business analytics at the University of Bath.
Senior Research Analyst, IoT Technologies and Verticals, AI & IoT
As part of Omdia’s IoT practice, Eleftheria covers a range of topics and trends. Her specialist areas of coverage include service provider IoT strategies, AR/VR adoption in IoT, and key IoT vertical markets, including connected cars and smart cities. Eleftheria is based in the London office.
Prior to joining Omdia, Eleftheria worked as a market research analyst at ABI Research, focusing on the AR and VR market and consumer technologies. Before joining ABI Research, she spent a year as an intern at Vodafone in the IoT Enterprise and Communication teams. Elef holds a bachelor’s degree in economics from the University of Peloponnese in Greece and a master’s degree in business and human resources management from Aston University in Birmingham, UK.
Practice Lead, IoT
Andrew Brown is an industry expert on enterprise mobility and the IoT, with 25 years’ experience providing consulting and advisory services in IT market research, with a specialist focus on enterprise, IoT, mobility, connectivity, B2B, AI, security, and wireless networks. In addition to managing a team of analysts that advises on all aspects of the IoT ecosystem, Andrew spends his time helping network service providers, device vendors, regulators, and many other vendors understand the implications and opportunities presented by the growing IoT space.
Andrew joined Omdia from Strategy Analytics, where he worked for 14 years. Prior to that, he worked at IDC for a decade. He also worked for Lucas Automotive GmbH in Germany as a market analyst. He gained a joint honors degree in marketing and German from Lancaster University in the UK.
New Telit Cinterion business creates top three Western IoT hardware powerhouse
Analyst Opinion / 01 Aug 2022 / Andrew Brown
On July 29, 2022, Telit and Thales jointly announced plans to acquire Thales’ cellular IoT products business. This insight examines the new business.
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