A dark pattern is a user interface created to intentionally mislead users into doing or overlooking things they usually would not. This report looks at dark patterns and examples and suggests identifying and eliminating them.
The Analyst Team
Associate Chief Analyst
Terry White is an associate senior analyst at Omdia, focusing on the enterprise IT domain. He advises CIOs and other executives on the organization, processes, and management of IT in the enterprise and specializes in IT strategy, agile IT, IT organization and models, and IT finance. Terry has worked with Omdia for over 10 years, specializing in enterprise IT in the Africa region. He has recently joined Omdia and covers IT operational and organizational models, IT finance, IT governance, IT strategy, IT portfolio management, benefits and value realization, and business cases. Recently, Terry has become deeply involved in agile IT and disruptive technologies – especially the effects on the wider organization and the wider implications on IT organizations, operating models, financing, and capabilities.
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