The Analyst Team
Senior Research Associate
As part of Omdia's research operations team, Siraj assists in providing research and analysis support for various research products (subscription-based, ad-hoc, and consulting) in transformative technologies such as Artificial Intelligence (AI), Internet of Things (IoT), and 5G across sectors such as retail, manufacturing, and security technology.
Prior to joining Omdia, formerly IHS Technology, Siraj worked as a research assistant at the University of Malaya, Kuala Lumpur. He had brief assignments as a research intern at the Institute for Democracy and Economic Affairs (IDEAS) and Securities Commission Malaysia. Previously, at legacy IHS Technology, Siraj served as a research analyst, covering the Smart Cities Project Database, Fintech Scorecard, and AI Start Up Funding Tracker, among other products.
Siraj holds a bachelor’s degree in economics from the University of Kent, UK. In October 2019, he graduated with a master’s degree in development studies from the University of Malaya.
Senior Research Analyst, IoT Technologies and Verticals, AI & IoT
As part of Omdia’s IoT practice, Eleftheria covers a range of topics and trends. Her specialist areas of coverage include service provider IoT strategies, AR/VR adoption in IoT, and key IoT vertical markets, including connected cars and smart cities. Eleftheria is based in the London office.
Prior to joining Omdia, Eleftheria worked as a market research analyst at ABI Research, focusing on the AR and VR market and consumer technologies. Before joining ABI Research, she spent a year as an intern at Vodafone in the IoT Enterprise and Communication teams. Elef holds a bachelor’s degree in economics from the University of Peloponnese in Greece and a master’s degree in business and human resources management from Aston University in Birmingham, UK.
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