In 3Q22, 5G tariff setting bore two key principles in mind – upselling and customer stickiness. In short, operators ticked the boxes of intelligence and rationality, and followed Omdia’s SMART pricing golden rules.
5G Consumer Broadband Pricing Report – 3Q22
There is a more recent version of this Report available from 30 March 2023
The Analyst Team
Nicole McCormick
Senior Principal Analyst, Broadband & Bundling
Nicole McCormick is the practice leader of the broadband and multiplay team at Omdia, formerly Ovum. She leads a global team of analysts who cover mobile and fixed broadband operator strategies, delivering leading data, outlook, and coverage such as pricing strategies, LTE monetization strategies, telco innovations, and mobile roaming for the Asia Pacific region.
She has more than 20 years’ experience covering the telecoms and television sectors in Asia Pacific. Nicole is a regular presenter and moderator at industry conferences in the region.
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