In 2023, as newer CPaaS players bed down their offerings, seasoned vendors will help their enterprise customers to improve their customer engagement with technologies such as customer data platforms and AI-based capabilities.
2023 Trends to Watch: CPaaS
The Analyst Team
Pamela Clark-Dickson
Principal Analyst, Advanced Messaging and Communications
Pamela Clark-Dickson covers the global communications apps and services, tracking the telcos and messaging apps strategies, application-to-person communications service providers and vendors, and the rich communications services ecosystem. She produces analysis, reports, data trackers, and forecasts on these sectors. Pamela also covers players, strategies, and developments in adjacent markets, including social media, Communications-Platform-as-a-Service, and WebRTC.
Pamela’s experience in consultancy comprises multiple projects for operators, vendors, and telecoms suppliers. She is a regular speaker and chair at industry events, including the Mobile World Congress in Barcelona, Spain and Shanghai, China. Pamela has covered the telecoms sector for more than 20 years as an analyst and journalist; she joined Informa UK (the owner of Omdia) in 2002. Pamela holds a Bachelor of Arts in journalism. A highlight of her career was helping break the news in April 2013 that chat app messages exceeded global SMS traffic volumes, underlining the emergence of the messaging app as a successful new mobile communications tool.
Further Reading
Omdia Universe: CPaaS Platform Providers, 2022–23
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Vendor Assessment / 28 Jun 2022 / Pamela Clark-Dickson
Vendor assessment. This report evaluates the communications platforms as a service (CPaaS) offerings of seven vendors: Avaya, Bandwidth, Infobip, Sinch, Syniverse, Twilio, and Vonage.
Digital Consumer Insights 2022: Advanced Messaging & Communications
Subscription Required
Data / 15 Nov 2022 / Pamela Clark-Dickson
Analysis tool for Omdia's Digital Consumer Insights 2022 survey, covering the topic of advanced messaging & communications, which asks over 12,000 consumers across 12 countries about their use of messaging and communication applications.
Mobile Messaging Traffic and Revenue Forecast: 2022–27
Subscription Required
Data / 31 Oct 2022 / Pål Karlsen
The Mobile Messaging Traffic and Revenue Forecast: 2021-27 forecasts telco messaging services for 67 countries in eight regions, including P2P and A2P SMS, and MMS. The A2P SMS traffic segmentation contains 12 verticals.
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