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Pay-TV & Online Video Report Asia & Oceania – 2022
This report provides in-depth insight into the pay-TV and online subscription video markets of the region. It includes market profiles and trends for 14 markets in Asia & Oceania.
Report / 05 Jul 2022 / Jun Wen Woo
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OTT Strategies to Acquire Subscribers in Developing Markets
The OTT market is facing saturation in developed markets, and service providers are looking at developing markets to grow their subscription base. This report studies the main operational strategies of service providers.
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The Analyst Team

Jun Wen Woo
Senior Analyst, TV & Online Video
As part of Omdia’s consumer team, Jun Wen Woo covers pay-TV and online video markets in the Asia Pacific region. Her main research interests are subscription pay TV and online video (SVoD). Jun Wen provides analysis of the key developments in the media landscape in Asia Pacific through extensive research and consultancy work as well as published commentaries and reports.
She joined Omdia (formerly IHS Markit) in 2014. Prior to this role, she was involved in mobile content and services research, covering over-the-top messaging and communications apps and ways in which mobile content providers can best monetize mobile media. Jun Wen holds a master’s degree in applied statistics and a bachelor’s degree in economics from the University of Malaya.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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