Omdia's ACD team investigates the trends affecting the next 12 months and beyond, and what these mean for industry stakeholders, including the automotive market, ad-supported video services, and the impacts of global economic uncertainty.
The Analyst Team

David Tett
Principal Analyst, Addressable Consumer Devices
David is Omdia’s principal analyst looking into addressable consumer devices in the visual entertainment team, providing media and telco clients with intel on the device ownership landscape and hardware uptake across the world. Previously he was responsible for Omdia’s forecasting into the mobile and telecoms market within the market data analytics & modelling team.
David joined Omdia (formerly Ovum) in 2018, and before joining Omdia, he was a market analyst, responsible for tracking, analyzing, and forecasting the worldwide TV, home video, and media streamer markets at Futuresource Consulting. David holds a Bachelor of Science in Economics from Cardiff University.

Daniel Sutton
Principal Analyst, Visual Entertainment
Daniel Sutton is part of the media and entertainment team, specializing in aggregating data and curating both custom and syndicated outputs across the media and entertainment space. His work supports the development of new products and the expansion of existing data sets at Omdia.
Daniel joined the television media service at Omdia (formerly IHS Markit) in 2014, specializing in IPTV and video-on-demand (VoD) technologies. Later, he developed outputs for the TV and online video intelligence service and has since worked with teams at Omdia to create the current service.
Prior to joining Omdia, Daniel worked predominantly as an analyst, supporting the management of accounting functions in a range of industries, including infrastructure, fashion, and housing.
Further Reading
Connected Devices Databases - Core Connected Devices
Subscription Required
Data / 25 Jan 2023 / Daniel Sutton
This pivot table-based workbook regroups the core set of Connected Devices Intelligence’s connected device data. Spanning all 75 countries covered in the intelligence service, this workbook provides data on connected devices by type, and by operating system.
Automotive Media: In-Car Entertainment and Landscape
Subscription Required
Report / 01 Sep 2022 / Daniel Sutton
This report was produced by the Omdia Addressable Devices service as part of the wider visual entertainment service and is primarily aimed at understanding the connected-car space and the provision and consumption of media.
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