The Analyst Team
Senior Research Analyst, Financial Services
Ouliana Smith has specialized in financial services for 10 years and currently works in Omdia’s financial services team. Since joining Omdia in 2022, she has focused on digital transformation in retail banking and fraud solutions with a strong interest in alternative payments.
Ouliana started her career as an associate analyst with Datamonitor, now GlobalData, a global market intelligence provider, where she specialized in the Cards and Payments area. She also supported corporate partnerships by conducting research and interviews with industry executives and authoring content investigating fraud and new payment technologies. Later, she moved into wealth management, overseeing key industry analysis, modelling, and bespoke content for clients. She also developed a contacts database to augment proprietary data and market analysis. Ouliana holds a first-class honors degree in mathematics from Coventry University and an upper-second-class honors degree in art history from the Open University.
IT Enterprise Insights: Retail Banking – 2023 – Survey
Survey / 10 Nov 2022 / Philip Benton
Omdia's IT Enterprise Insights provides an interactive interface to the largest annual global survey of IT decision-makers. It draws on the opinion of over 6,400 respondents from 56 countries in 16 major industries. The data tool enables users to identify variances in demand across market segments and to adjust go-to-market messaging accordingly.
Market Landscape: Omnichannel Engagement Platforms in Banking
Report / 09 Sep 2022 / Ouliana Smith
This report examines how banks are looking to further their omnichannel strategies and new platform deployment for success.
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