The Analyst Team
Senior Analyst, Consumer Electronics and Display Applications
Aaron provides expertise and analysis of the smartphone market, joining Omdia in 2022.
Aaron has a range of research and publishing experience. He graduated from a degree in theoretical physics before moving into consumer product testing, with a focus on sustainability and the environment.
In this role, he was responsible for research project management, including comparative testing of technology products and consumer surveys. He also reported on the energy efficiency and longevity of home appliances, as well as the product lifecycle and obsolescence of smartphones.
He has published articles in Which?, one of the UK’s largest subscription magazines, produced by the country’s largest consumer association.
Mobile Handset Database, Country – Forecast – 2Q22
Data / 27 Sep 2022 / Jusy Hong
Quarterly market tracker. Includes OEM-level smartphone shipments for 70 markets, five-year country level smartphone forecast, regional featurephone forecast, installed base forecast, and OEM market share.
Mobile Handset Database, Country – History – 2Q22
Data / 20 Sep 2022 / Jusy Hong
Quarterly market tracker. Includes the OEM-level smartphone shipments for 70 markets, five-year country-level smartphone forecast, regional featurephone forecast, installed base forecast, and OEM market share.
Smartphone Model Market Tracker – 2Q22 Analysis
Report / 13 Sep 2022 / Jusy Hong
Global analysis of the smartphone industry, with short-term forecast. Overview of brand strategies, market shares, top models, and hardware trends. 5G, COVID-19, and the Huawei ban are reshaping the smartphone market in 2022.
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