The Analyst Team
Principal Analyst, ProAV
As part of Omdia's components and devices team, Tay focuses on professional AV device research, specializing in the digital signage market. He is responsible for the market research, analysis, and forecast of digital signage (including LED video displays), desktop monitors, and specialty display devices.
His research covers a diverse range of vertical markets including education, corporate, transportation, hospitality, retail, sports, and other public spaces. Additionally, he regularly contributes to custom and consulting projects across the entire digital signage landscape.
Prior to joining Omdia, Tay developed market insights at Hewlett Packard. He also worked as a B2B specialist in the printing division at Samsung Electronics where he managed overseas customers. Before that, he was with a B2B division at Samsung Fine Chemicals for electronic materials including LCD.
Tay has a Bachelor of Science in chemical engineering from Yonsei University, Seoul.
Senior Research Analyst, ProAV
As part of Omdia's consumer electronics and devices team, Cindy covers the China Pro AV sector, with a specific interest in digital signage, specialty display, and monitor strategies research.
Her main research interests are in China’s vertical markets and application trends of the Pro AV industry. Cindy provides analysis of the key developments in IFPs, LCD video walls, LED video displays, and medical displays. She also writes on development insights on display technologies and supply chain of China’s markets. Prior to joining Omdia (formerly IHS Markit) in 2017, Cindy worked as a senior product manager and senior project manager at Haier. She holds a degree in English language from University of Electronic Science and Technology of China.
As part of Omdia's Penang research operations team, Benjamin supports the components and devices market, with a specific interest in digital signage, mobile, and semiconductor research.
His main research focuses on mobile devices, digital signage, and professional displays. Benjamin provides sets of data and analysis on multiple aspects of flat panel displays technology and industry trends through quarterly worldwide pivot databases on LCD and OLED for public display and signage TV products, quarterly and yearly trend commentaries, and new product announcements. He also maintains quarterly databases for smartphone specifications with pricing, digital signage product specifications, and hospitality display shipments.
Since 2016, Benjamin has been a researcher at Omdia (formerly IHS Markit).
He holds a degree in electrical and electronic engineering from Northumbria University.
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