The Analyst Team
Senior Analyst, European Markets
As part of Omdia’s service provider markets team, Julia covers the German-speaking and Central and Eastern Europe (CEE) markets. Her research areas include communications service provider (CSP) strategies for mobile, fixed, pay TV, and over-the-top (OTT) services.
Julia’s strong analytical background contributes to her skill in writing country and company profiles on key European markets and local service providers, updating forecasts, and collecting data. She also researches the strategic shift of CSPs toward a multi-brand strategy. Prior to joining Omdia (formerly Ovum) in 2019, she worked in quantitative market research roles for audio manufacturer Sennheiser and market research agency Kantar. Julia holds a Master of Science in marketing and business analysis from the University of Edinburgh (UK) and a Bachelor of Science in international business from Hannover University of Applied Sciences and Arts (Germany).
Research Analyst, European Markets
Diana is Omdia’s Research Analyst for the European markets. She conducts research analysis for several selected European markets, including France, Greece, Bulgaria, Russia, and the rest of the Commonwealth of Independent States.
Diana’s main research topics include mobile, pay TV, and fixed broadband operators’ strategies and performance, as well as regulatory and competitive issues and retail strategies.
Diana works on forecasts and data analysis for the World Cellular Information Service, World Broadband Information Service, and World TV Information Service. She also produces country and operator profile updates, maintaining a strong emphasis on market developments and operators’ strategies in the mobile, fixed, and pay-TV segments. In her role, Diana answers clients’ queries on her area of expertise and advises on several consulting projects.
Diana holds a master’s degree in comparative business economics from University College London.
Shilpa is part of the service provider team as an analyst for the European market at Omdia. Her role includes analysis for telecom operators, which includes mobile and fixed subscriptions, and KPIs for selected European markets.
Before joining Omdia in January 2022, Shilpa worked as an analyst at International Data Corporation. In this role, she did company modelling and market analysis for software and services, cybersecurity, and personal computing devices sectors. Shilpa holds a master’s degree in business administration (specializing in telecom management) from Pune and has a Bachelor of Engineering in Information Technology from RCET, Bhilai.
Analyst, Service Providers and Markets
Megha is a part of the service provider team as an analyst for the European market at Omdia. Her role includes analyzing telecom operators, which includes mobile and fixed subscriptions and KPIs for selected European markets.
Before joining Omdia in May 2022, Megha worked as a researcher at The Business Research Company (TBRC). In this role, she conducted secondary research into telecom operators, regulators, and services provided by operators in various regions. Megha holds a Bachelor of Engineering in Telecommunications from Don Bosco Institute of Technology (DBIT), Bangalore.
Senior Analyst Europe/Lead Analyst WIS Europe
Laxmareddy is a senior analyst in the Europe team at Omdia. His core focus is on tracking the growth of the mobile and fixed sectors across Western European markets.
He contributes country and company reports, case studies, M&A analysis, and opinion pieces covering key topics for major Western European countries. He also leads the Europe data team.
Before joining Omdia, formerly Ovum, in April 2014, Laxmareddy worked at Cross-Tab as an analyst, where he researched telecoms technologies, cloud, market intelligence, competitive intelligence, and business. He has also worked on various consulting assignments.
He holds a master's degree in business administration (specializing in telecoms management) and has a bachelor of engineering degree in electronics and communications from JNTU University, Hyderabad.
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