Netflix’s upcoming limited theatrical engagement opens up a new viable window for titles that aim to generate buzz and intrigue to drive gains in subsequent windows and for Netflix this is all about new subscribers.
Netflix trials limited availability theatrical window
The Analyst Team
Charlotte Jones
Principal Analyst, Cinema
As part of Omdia's Media and Entertainment team, Charlotte Jones covers the global film ad cinema sectors, with a specific interest in digital technology, premium cinema, and emerging markets.
Charlotte provides detailed analysis on exhibitor strategy, evolving film industry business models and theatrical market forecasts. She is also responsible for Cinema Intelligence the most comprehensive resource in the industry, covering 62 international territories. Charlotte is a regular speaker at industry events as well as leading voice on industry webinars.
Prior to joining Omdia’s legacy business unit IHS Markit Technology, formerly Screen Digest in 2003, Charlotte worked as an analyst for Kagan World Media and with Sport Business Group.
She holds a degree in geography from the University of Wales, Aberystwyth as well as a master’s degree in international business.
Further Reading
Exploring new synergies for movies in the windows ecosystem
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Report / 29 Jul 2022 / Charlotte Jones
Optimal release strategies will need to balance these new windowing pressures against potential losses from transactional revenue (both cinemas and home entertainment) following further opportunities for innovation across the value chain.
2022 Trends to Watch: Movies in the New Windows Chronology
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Report / 25 Nov 2021 / Charlotte Jones
Consumer spend on movies will hit a record $77 billion in 2022 as cinemas return to near full capacity and the impact of COVID-19 wanes. Streaming and theatrical grows increasingly symbiotic through a number of key movie trends in 2022.
Cinema Admissions & Box Office Database
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Data / 23 Jan 2023 / David Hancock
Data on cinema attendance and box office revenue includes average admissions per head, average ticket prices, and average spending per head, along with data on 3D box offices.
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