The Analyst Team

Roy Illsley
Chief Analyst, IT Operations
Roy’s key areas of research include cloud computing, cloud-native technologies, IT strategy, IT operational management, and data center technologies. He also advises on quantum computing, automation, virtual desktop infrastructure (VDI), and workspaces. Roy uses his extensive experience combined with Omdia’s surveys and market data to understand how technologies will add benefit to businesses.
He works in the enterprise team and has over 40 years’ experience in the IT sector working for a variety of consultancy and end-user companies with experience in defense, utilities, automotive, retail, and fast-moving consumer goods industries. He joined Butler Group as a senior analyst in January 2006. Roy has worked on many major report projects, white papers, and primary research. He also delivers keynote speeches globally. He has a Bachelor of Science (Hons.) in electronic engineering and telecommunications, an international MBA, and is a Member of the Institute of Engineering Technology (MIET) that holds the registered status of a Chartered Engineer (CEng).

Sam Lucero
Chief Analyst, Quantum Computing
Sam Lucero leads Omdia’s quantum computing research program. Omdia has produced standalone quantum computing research content since 2018. Sam consolidates and extends this work into a full subscription research program, alongside Omdia’s quantum computing B2B media and events businesses.
Sam is a seasoned technology industry analyst with over 20 years’ experience helping clients assess market opportunities and optimize their competitive strategy. In offering expert opinion, Sam has been widely quoted in the media, including The Economist, the Financial Times, The New York Times, and The Wall Street Journal. Sam joined Omdia via its 2019 acquisition of IHS Markit Technology. He started his analyst career in 2001 at InStat, covering the semiconductor and networking equipment markets. After graduating from the University of California, San Diego, Sam spent three years working in Japan before returning to the US to earn an MBA (Hons.) from Thunderbird School of Global Management.
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