Analysis tool for Omdia's Digital Consumer Insights 2022 survey, covering the topic of advanced messaging & communications, which asks over 12,000 consumers across 12 countries about their use of messaging and communication applications.
The Analyst Team

Pamela Clark-Dickson
Principal Analyst, Advanced Messaging and Communications
Pamela Clark-Dickson covers the global communications apps and services, tracking the telcos and messaging apps strategies, application-to-person communications service providers and vendors, and the rich communications services ecosystem. She produces analysis, reports, data trackers, and forecasts on these sectors. Pamela also covers players, strategies, and developments in adjacent markets, including social media, Communications-Platform-as-a-Service, and WebRTC.
Pamela’s experience in consultancy comprises multiple projects for operators, vendors, and telecoms suppliers. She is a regular speaker and chair at industry events, including the Mobile World Congress in Barcelona, Spain and Shanghai, China. Pamela has covered the telecoms sector for more than 20 years as an analyst and journalist; she joined Informa UK (the owner of Omdia) in 2002. Pamela holds a Bachelor of Arts in journalism. A highlight of her career was helping break the news in April 2013 that chat app messages exceeded global SMS traffic volumes, underlining the emergence of the messaging app as a successful new mobile communications tool.

Peter Boyland
Principal Analyst, Broadband, Bundling and Pricing
Peter Boyland is a Principal Analyst covering consumer broadband access, bundling, and pricing trends. As part of Omdia’s digital consumer operator strategies team, he covers internet service provider consumer broadband strategies and monitors technical and regulatory developments across the telecoms sector.
Peter has 10 years of experience in the telecoms sector, working as analyst for GSMA Intelligence, OpenSignal, STL Partners, and IHS Markit. He has wide experience across the mobile, fixed, and media sectors, and is regularly quoted by the press as an expert in his field. Peter is an experienced broadcast journalist and editor and holds a Postgraduate Diploma in Journalism from Falmouth University.

Pål Karlsen
Research Analyst, Emerging Consumer Services
Pål Karlsen leads the lighting research of the building technology team of Omdia. Before joining Omdia, formerly IHS Markit, in 2019, he worked as a senior analyst for a specialist consultancy serving the building products industry. Pål led the research on the Nordic countries and focused mostly on the HVAC and bathroom industry.
He holds a Master of Arts in globalization and multinational corporations from SOAS University of London in London, England and a Bachelor of Science in business and economics from BI Norwegian Business School in Norway. Pål is based in London, England.
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