The Analyst Team

Tara Patel
Research Analyst, Media Delivery
Tara joined Omdia in May 2021 as part of the Media and Entertainment team, particularly looking at TV technology and home networks. She previously worked at a technology consulting company focusing on video entertainment landscapes across countries and tracking top-performing movies. Tara has a degree in international development with economics and overseas experience from the University of East Anglia. She has also worked abroad in Cambodia and India.

Daniel Simmons
Research Director, Media Delivery
Dan heads global research on service provider set-top boxes, consumer premises equipment (CPE), content security, and user interfaces. He has extensive experience in producing custom research for all aspects of television technology, influencing the strategies of many of the sector’s largest companies.
His expertise includes a nuanced understanding of how service providers distribute content around the home, and how consumers interact with content. Dan worked previously at Mitsubishi Electric, where he designed image-processing algorithms. He is a graduate of the University of Surrey in Guildford, England, and has a Bachelor of Science in physics.

Zhiyee Teh
Research Associate, IoT Technologies and Verticals
Zhiyee Teh provides research support for products related to smart cities, 5G, artificial intelligence (AI), and cybersecurity as part of the Research Operations team based in Penang, Malaysia.
Prior to joining Omdia in 2022, Zhiyee joined a sustainability- and innovation-centered social enterprise and private consulting company that focuses on anti-corruption and anti-bribery policies and procedures. Zhiyee holds a bachelor’s degree in biology from the University of Wisconsin-Eau Claire, US.
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