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GO TO COLLECTION2023 Trends to Watch: AR, VR, and the Metaverse
The Analyst Team
Dom Tait
Research Director, Games, Music, Consumer Platforms and AI
Dom Tait is Omdia’s Research Director for games, music and audio, and consumer platforms and AI research. Dom joined Omdia in 2014 and has worked across the spectrum of entertainment and media on high-profile consulting projects, with a specialization in games and—increasingly—how they converge with other media.
Dom’s background is in media, having played editorial roles for a range of publications before joining Omdia. For many years, he has worked on a major report that examines consumer and advertiser spending data in entertainment and media segments around the world. As such, he can advise clients on a range of digital media.
George Jijiashvili
Senior Principal Analyst, Games
George leads research into video games and augmented reality (AR) and virtual reality (VR) hardware and content. As a member of Omdia’s games, music, and consumer AI team, he produces insight into his research areas through regular reports, market sizing, and forecasting.
Based in London, George focuses on areas including the video game market, cloud gaming, subscription services, AR/VR, and wearable technology. He is a regular speaker at major technology exhibitions and is a respected industry commentator, regularly quoted in mainstream publications. Prior to joining Omdia in 2019, George worked as a senior analyst at CCS Insight for six years. He holds a degree in international business with Russian from the University of Westminster
Guillermo Escofet
Principal Analyst, Digital Consumer Platforms
As part of Omdia’s digital consumer platforms team, Guillermo covers mobile app ecosystems, including the mobile augmented reality market and aspects of the mobile games market; bundling partnerships between over-the-top (OTT) players and communication service providers; and carrier billing across media and other verticals.
Guillermo focuses on monetization and partnership strategies, and he sizes and monitors consumer spend transacted via app stores, advertiser spend on in-app advertisements, media and other digital services revenue derived from wholesale or revenue-share bundling deals with communications service providers, and the wider market for carrier-billed OTT products and services. Guillermo has a long pedigree at Informa covering mobile media. Before joining the company in 2002, he worked as a business and current affairs journalist. He is fluent in English, Spanish, and Catalan. Guillermo holds a history and politics degree from the University of Warwick in the UK.
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