To understand how companies are working with data to drive innovation and save money, Omdia interviewed 320 practitioners and business users to assess how they are responding to market shifts that are changing their use of analytics and data.
The Analyst Team

Bradley Shimmin
Chief Analyst, AI & Data Analytics
Brad has more than 25 years of experience in IT technology, analyzing data and information architectures. He is skilled in competitive market intelligence, technology selection, business development, and quantitative research. He also has experience as an IT professional, business analyst, book author/editor, and high-tech journalist/editor.
Brad helps enterprises and high-tech companies work effectively across several market areas, including enterprise data and analytics, artificial intelligence, digital transformation, and DevOps. His expertise also covers market evaluation and go-to-market messaging, and he has a background in software development and database administration.
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Software Market Forecasts: Analytics and Data Management, 2021–26
Provides revenue estimates for key segments for the period 2021–26 spanning four regions, eight subregions, 20 countries, and nine major verticals.
Data / 20 Sep 2022 / Bradley Shimmin
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2023 Trends to Watch: Analytics and Data Management
Omdia outlines and analyzes key trends expected in the analytics and data management space throughout 2023, including the prioritization of data as a business unit, the evolution of transparent data architectures, and more.
Report / 07 Dec 2022 / Bradley Shimmin
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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