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The Analyst Team
Principal Analyst, Financial Services
Philip works in Omdia’s financial services team, where he focuses on payments and digital banking trends as well as business strategy for the banking sector.
Philip has been an analyst in the financial services sector since 2013, with a background in consumer behavioral trends and their impact on payments, retail, and digital commerce. His main research interests are in open banking, real-time payments, and digital transformation. Philip provides analysis on key developments driving technological change in the financial services industry and advises clients on how to adapt.
Prior to joining Omdia in 2020, Philip spent seven years at Euromonitor, a strategic FMCG market research firm. He holds a degree in business from the University of the West of England, Bristol.
Research Director, Enterprise IT
Cem Nurkan leads a global team of enterprise technology analysts focusing on creating high-quality syndicated research, as well as developing and maintaining relationships with all players in the Enterprise IT ecosystem.
He has a wealth of experience accumulated over the last 25 years with tech companies, service providers, and research organizations.
Cem is an expert in developing strategic business relationships, particularly with industry suppliers, distributors, and customers. Previously, he headed up Nurkan Consulting and provided strategic advice to investment banks and equity funds on asset heavy tech investments, such as subsea cable systems and base station refreshes as well as offering procurement and technology advice to enterprises.
Cem has also held the position of head of carrier, Benelux, at China Telecom Europe where he built and expanded on strategic Tier 1 and 2 carrier relationships and established the Benelux region as a new focus area. Prior to this, Cem spent time working at Gartner, specialising in offering strategic advice to help Nordic tech companies with their technology, clients, and the competitive marketplace. Nurkan began his career working for well-established tech brands IBM, Cisco, and Dell.
Cem serves as an Advisory Board member to two technology companies.
Senior Research Analyst, Financial Services
Ouliana Smith has specialized in financial services for 10 years and currently works in Omdia’s financial services team. Since joining Omdia in 2022, she has focused on digital transformation in retail banking and fraud solutions with a strong interest in alternative payments.
Ouliana started her career as an associate analyst with Datamonitor, now GlobalData, a global market intelligence provider, where she specialized in the Cards and Payments area. She also supported corporate partnerships by conducting research and interviews with industry executives and authoring content investigating fraud and new payment technologies. Later, she moved into wealth management, overseeing key industry analysis, modelling, and bespoke content for clients. She also developed a contacts database to augment proprietary data and market analysis. Ouliana holds a first-class honors degree in mathematics from Coventry University and an upper-second-class honors degree in art history from the Open University.
Deepak Gulve is an associate analyst and works with the IT market models team, focusing on data modelling and forecasting, market size of IT spending, and tracking trends. He provides insights for IT budgets and market growth, and he performs financial analysis of companies through advanced secondary research.
Deepak joined Omdia in 2021 and has a particular interest in market forecasting, analyzing industry trends, and performing vendor analysis. He holds a postgraduate diploma in business management and operations from Welingkar Institute of Management Development and Research and a bachelor’s degree in mechanical engineering from RGPV University in Bhopal.
Phaninder is an analyst in Omdia’s IT tools and insight team, where he manages the company research team and works on IT market models. He carries out financial and strategic SWOT analyses of companies, considering operational, financial, and strategic metrics across healthcare; banking, financial services, and insurance; technology, media, and telecoms; transportation and logistics; and manufacturing.
Phaninder joined Omdia (formerly Ovum) in 2018 and has expertise in providing strategic, competitive, and financial analysis of companies through advanced secondary research using both qualitative and quantitative data. He prepares insightful and intensive reports on companies, providing vital information for business and strategic planning, investment opportunities, competitor benchmarking, and marketing.
Phaninder previously worked as an analyst at Global Data PLC, where he performed secondary research, company profiling, financial analysis, and SWOT reports of companies. In 2019, he won an Omdia award for going the extra mile to deliver projects on time. Phaninder has a postgraduate diploma in banking, insurance, and finance.
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