Banking Software Contracts Analytics: Quarterly Analysis – 4Q22

Ouliana Smith

Senior Research Analyst, Financial Services

Ouliana Smith has specialized in financial services for 10 years and currently works in Omdia’s financial services team. Since joining Omdia in 2022, she has focused on digital transformation in retail banking and fraud solutions with a strong interest in alternative payments.

Ouliana started her career as an associate analyst with Datamonitor, now GlobalData, a global market intelligence provider, where she specialized in the Cards and Payments area. She also supported corporate partnerships by conducting research and interviews with industry executives and authoring content investigating fraud and new payment technologies. Later, she moved into wealth management, overseeing key industry analysis, modelling, and bespoke content for clients. She also developed a contacts database to augment proprietary data and market analysis. Ouliana holds a first-class honors degree in mathematics from Coventry University and an upper-second-class honors degree in art history from the Open University. 

Philip Benton

Principal Analyst, Financial Services

Philip works in Omdia’s financial services team, where he focuses on payments and digital banking trends as well as business strategy for the banking sector.

Philip has been an analyst in the financial services sector since 2013, with a background in consumer behavioral trends and their impact on payments, retail, and digital commerce. His main research interests are in open banking, real-time payments, and digital transformation. Philip provides analysis on key developments driving technological change in the financial services industry and advises clients on how to adapt. 

Prior to joining Omdia in 2020, Philip spent seven years at Euromonitor, a strategic FMCG market research firm. He holds a degree in business from the University of the West of England, Bristol.   

Vedhanth Gogikar

Analyst

Vedhanth Gogikar is an Analyst and member of the IT Tools and Insights team. He works on the Banking Software Contracts Analytics (BSCA) service. He tracks banking software contracts globally and updates the BSCA database. Vedhanth also supports the Fintech Startup service.

Vedhanth has nearly three years of experience in market research and has authored reports identifying and analyzing banking service contracts. Prior to joining Omdia, Vedhanth was an Analyst with GlobalData Plc, where he worked on company profiles and SWOT analysis projects in insurance, banking, and retail verticals. Vedhanth holds a postgraduate diploma in management from Vignana Jyothi Institute of Management (VJIM) and a bachelor’s degree in commerce from Osmania University, Hyderabad.

Sirish Kumar Pammi

Research Manager

Sirish leads research that focuses on a wide range of products for Omdia spanning IT and telecom contracts products, the ICT Enterprise Insights primary research program, data visualization, and key aspects of IT sales intelligence tools.

With 14 years of vast research experience, Sirish oversees the development of tools such as IT Services Contracts Analytics, Telecoms IT Contracts Analytics, and Telecoms Vendor Contracts Analytics. He is also responsible for the design and execution of syndicated primary research programs, and visualization of survey and premium IT data tools. 

Prior to joining Omdia, his work focused on areas covering telecom service innovation, emerging market telecom operator strategies, mobile device launches, next-generation networks, and SWOT analysis of IT, telecom, and media companies. 

He has an engineering degree in computer science and an MBA with finance as his specialization.