This follow-up to 2022’s Big Tech Looks to New Worlds in the Metaverse tracks the progress made by the world’s largest tech platform companies in delivering the underlying elements of the metaverse as hype around the concept faded.
The Analyst Team

Seth Wallis-Jones
Senior Analyst, Digital Consumer Platforms
As part of Omdia’s digital consumer platforms team, Seth produces reports on their investments and funding of startups, their merger and acquisition activity, performance and platform developments such as new product directions, and the impact of regulatory changes upon them.
Prior to joining Omdia, formerly IHS Markit, Seth was a telecoms research analyst at the World Markets Research Centre (WMRC) in 2006. After his social media analyst roles with Kantar, Seth returned to the telecoms team at IHS Markit in 2015.
Seth holds a Master of Science in human communications and computing from the University of Bath, UK, where he researched on design optimization and usability testing of mobile devices. After graduation, his roles developed from usability analytics toward the research analyst role, initially looking at emerging mobile services and operator portals.
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Metaverse Sanity Check: Opportunities and Benefits in the Consumer Domain
This sanity check report examines the potential opportunities of the metaverse, while a sister report analyzes the challenges ahead.
Report / 10 Mar 2023 / Eden Zoller
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Metaverse Games Benchmark Report – 2022
Report accompanying the Metaverse Games Benchmark, analysing the main movers among seven featured games, with conclusions for each title and a look at related themes.
Annual Report / 22 Jul 2022 / Dom Tait
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Chinese Game Publishers’ Metaverse Strategies
Chinese game publishers are struggling to retain consistent growth in the online games market and they are eager to seek opportunities beyond the sector. As a new realm, the metaverse allows Chinese companies to compete with Western tech giants equally on the global stage. They take different approaches based on available resources and development capability.
Report / 21 Jul 2022 / Chenyu Cui
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