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GO TO COLLECTIONGlobal analysis of the smartphone industry in 2022, with a short-term forecast for 2023. Overview of brand strategies, market shares, top models, hardware trends, 5G penetration, and the effects of the economic crisis and Huawei ban.
Senior Research Manager, Mobile Devices
As part of Omdia’s consumer devices team, Jusy is responsible for wireless and PC research, with a focus on smartphones, feature phones, laptops, and tablets. His research covers mobile device shipment, production, and technology trends, as well as companies’ strategies. Jusy also coordinates Omdia’s wider consumer electronics research in Asia.
Jusy joined IHS Markit (now Omdia) in 2004 and became a leading TV research analyst. His work has concentrated on demand forecasting and competitive, pricing, and technology trend analysis. He has also served as project manager for consultancy projects related to display technology, market and consumer trends, and feasibility study and cost analysis for manufacturers, government institutions, and investment companies. He frequently speaks at major industry events around the world, including display conferences like SID and IMID. Based in South Korea, Jusy speaks fluent Korean, English, and Japanese and has a broad network of key contacts in South Korea and Japan.
Senior Research Analyst, Smartphone
As part of Omdia's consumer devices team, Zaker provides in-depth analysis on the mobile device market, covering the smartphone market. He is based in China and his research focuses on Chinese OEMs.
His main research areas include smartphone market competition, smartphone brand and market strategy, vendor monetization strategies, and smartphone users. Previously at IHS Markit (now Omdia), Zaker was a senior research analyst in the consumer devices team. Before that, he worked more than three years for TCL Group, focusing on global TV research. He holds a master's degree in management from University of Electronic Science and Technology of China.
Senior Analyst, Consumer Electronics and Display Applications
Aaron provides expertise and analysis of the smartphone market, joining Omdia in 2022.
Aaron has a range of research and publishing experience. He graduated from a degree in theoretical physics before moving into consumer product testing, with a focus on sustainability and the environment.
In this role, he was responsible for research project management, including comparative testing of technology products and consumer surveys. He also reported on the energy efficiency and longevity of home appliances, as well as the product lifecycle and obsolescence of smartphones.
He has published articles in Which?, one of the UK’s largest subscription magazines, produced by the country’s largest consumer association.
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Breaks down quarterly worldwide smartphone shipments by brand market share and revenue and splits them by model and smartphone hardware feature in units and revenue (ASP, chip, display, camera, battery, and 5G connectivity).
Data / 24 Feb 2023 / Jusy Hong
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Quarterly market tracker. Includes OEM-level smartphone shipments for 70 markets, five-year country-level smartphone forecasts, regional feature phone forecasts, installed base forecasts, and OEM market shares.
Data / 10 Mar 2023 / Jusy Hong
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Quarterly reports. Generated by billions of data points with monthly in-use view of smartphones and hardware features in 70 major markets. Has OEM, smartphone model, 5G, display, connectivity, and other hardware trends beyond point of sale.
Data / 16 Feb 2023 / Aaron West
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