Consumers are becoming open to further bundling opportunities beyond connectivity and entertainment. But they are demanding broadband service reliability, and increasing flexibility in bundling options.
The Analyst Team

Peter Boyland
Principal Analyst, Broadband, Bundling and Pricing
Peter Boyland is a Principal Analyst covering consumer broadband access, bundling, and pricing trends. As part of Omdia’s digital consumer operator strategies team, he covers internet service provider consumer broadband strategies and monitors technical and regulatory developments across the telecoms sector.
Peter has 10 years of experience in the telecoms sector, working as analyst for GSMA Intelligence, OpenSignal, STL Partners, and IHS Markit. He has wide experience across the mobile, fixed, and media sectors, and is regularly quoted by the press as an expert in his field. Peter is an experienced broadcast journalist and editor and holds a Postgraduate Diploma in Journalism from Falmouth University.
Further Reading
2023 Trends to Watch: Gigabit Broadband
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Report / 10 Nov 2022 / Alzbeta Fellenbaum
Quality of experience has become a key consumer priority and is set to drive growth in gigabit broadband services in the coming year. Fiber will play a key role as the technology of choice for gigabit delivery.
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