Free content sampling will enable Comcast to enhance the value and stickiness of its core consumer offering, while also improving upsell potential among its lower-value customer base.
The Analyst Team
Principal Analyst, Digital Consumer Operator Strategies
As part of Omdia’s digital consumer operator strategies (DCOS) research practice, Jonathan covers the TV and video entertainment sectors. He is an expert in telco video, with a particular focus on operator product and service strategies, delivering a comprehensive range of telco TV and over-the-top (OTT) partnership analyses.
Jonathan has a specific interest in video entertainment and the relationships between traditional pay-TV operators and third-party OTT video service providers. Tracking the evolving landscape for bundled video services forms a key component of his research. Prior to joining Omdia (formerly Ovum), Jonathan spent eight years with Yankee Group, where he specialized in consumer technology, broadband, and digital TV issues.
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