This opinion piece explores the challenges the likes of Spotify, Netflix, Meta, and other pioneering digital media companies will face in ensuring their services are easy to use as their founding business models mature.
The Analyst Team

Rob Gallagher
Research VP, Media & Entertainment
Rob leads the team behind Omdia’s global research on media and entertainment, digital consumer platforms, addressable consumer devices, and consumer artificial intelligence. He is also responsible for Omdia’s cross-sector Connecting the Dots thought-leadership program.
Rob specializes in providing advice about convergence and disruption to the world’s leading consumer TMT companies. Recent highlights include running a workshop series on the US tech giants’ outlook, building a ""one version of the truth"" market-sizing model for a major digital platform, and quantifying the revenue upside of 5G for media and entertainment up to 2030 for a leading chip maker. Rob began his career in 2000 as a journalist covering internet access, e-commerce, and digital media. Since joining Informa (now Omdia) in 2003, he has led the expansion of the company’s coverage of innovative consumer services and technologies.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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