Is carbon offsetting a hope or a hoax, and does planting trees sufficiently offset emissions being produced elsewhere? Beyond the questionable veracity of some carbon offsetting practices and the carbon offset registry industry governing it, the mathematics are concerning.
Is carbon offsetting a hope or a hoax?
The Analyst Team
Alex West
Senior Principal Analyst, Industrial IoT
Alex West is a Senior Principal Analyst for the manufacturing technology group. He leads its coverage of IIoT, including IIoT readiness, industrial edge computing, the evolution of industrial automation, autonomous operations, and predictive maintenance. His background is in discrete and process automation, as well as machinery markets.
Over his twenty years as an analyst, he has helped customers to understand the potential of the technology markets and perform voice of the customer analyses. He has provided analyses of competitive environments, business models, technology trends, and end-user requirements. He has consulted on the best practices for implementing IIoT, supported go-to-market strategies, and created market positioning content. He is a regular keynote speaker at industry events, tradeshows, and conferences worldwide. Alex holds a Bachelor of Science (Honors) in physics from the University of Bath, England and is based in Wellingborough, UK.
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