Quantitative view of Google, Apple, Meta, and Amazon (GAMA)'s positioning in the digital consumer services market covering voice, messaging, mobile data/broadband, TV/video, music, gaming, and smart home services.
The Analyst Team
Research Director, Service Provider Consumer
With 25 years of experience in the telecommunications and digital media markets, Michael Philpott is Omdia's leading analyst in the connected home area. As Research Director for service provider consumer, he delivers thought leadership to Omdia’s clients on digital home go-to-market strategy.
At Omdia, Michael produces reports, case studies, and forecasts in the areas of smart home, smart Wi-Fi and connected home, and broadband access strategy. He joined Omdia (formerly Ovum) in 2000 as a consultant in the networks and Infrastructure team, before moving to the analyst side of the business establishing and leading Ovum’s broadband, telco media, and smart home analyst services.
Before joining Omdia, he worked at BT’s research and development (R&D) laboratory, Adastral Park, designing xDSL and fibre optic access networks.
Principal Analyst, Smart Home Services
As part of Omdia's Service Providers team, Mariana Zamoszczyk covers the smart home industry, with a specific interest in vendor and services provider smart home strategies, AI assistants and assisted living solutions.
Mariana joined Omdia in March 2016. Previously, she worked for BT Global Services, leading the Latin American Insight & Analytics team and carrying out competitor and customer intelligence, among other research and sales support activities. Prior to BT, Mariana worked for IDC and Frost & Sullivan.
Mariana has over 19 years of experience in the IT and Telecommunications industry.
Mariana holds a MA in Political Economy from the University of Sheffield, and a BA in Economics from the University of Buenos Aires. Also, she speaks Spanish and Portuguese.
Principal Analyst, Digital Consumer Operator Strategies
As part of Omdia’s digital consumer operator strategies (DCOS) research practice, Jonathan covers the TV and video entertainment sectors. He is an expert in telco video, with a particular focus on operator product and service strategies, delivering a comprehensive range of telco TV and over-the-top (OTT) partnership analyses.
Jonathan has a specific interest in video entertainment and the relationships between traditional pay-TV operators and third-party OTT video service providers. Tracking the evolving landscape for bundled video services forms a key component of his research. Prior to joining Omdia (formerly Ovum), Jonathan spent eight years with Yankee Group, where he specialized in consumer technology, broadband, and digital TV issues.
Research Analyst, Emerging Consumer Services
Pål Karlsen leads the lighting research of the building technology team of Omdia. Before joining Omdia, formerly IHS Markit, in 2019, he worked as a senior analyst for a specialist consultancy serving the building products industry. Pål led the research on the Nordic countries and focused mostly on the HVAC and bathroom industry.
He holds a Master of Arts in globalization and multinational corporations from SOAS University of London in London, England and a Bachelor of Science in business and economics from BI Norwegian Business School in Norway. Pål is based in London, England.
Principal Analyst, Advanced Messaging and Communications
Pamela Clark-Dickson covers the global communications apps and services, tracking the telcos and messaging apps strategies, application-to-person communications service providers and vendors, and the rich communications services ecosystem. She produces analysis, reports, data trackers, and forecasts on these sectors. Pamela also covers players, strategies, and developments in adjacent markets, including social media, Communications-Platform-as-a-Service, and WebRTC.
Pamela’s experience in consultancy comprises multiple projects for operators, vendors, and telecoms suppliers. She is a regular speaker and chair at industry events, including the Mobile World Congress in Barcelona, Spain and Shanghai, China. Pamela has covered the telecoms sector for more than 20 years as an analyst and journalist; she joined Informa UK (the owner of Omdia) in 2002. Pamela holds a Bachelor of Arts in journalism. A highlight of her career was helping break the news in April 2013 that chat app messages exceeded global SMS traffic volumes, underlining the emergence of the messaging app as a successful new mobile communications tool.
Principal Analyst, Broadband & Bundling
Alzbeta Fellenbaum is a Principal Analyst covering consumer broadband access data and bundling trends. She follows closely and advises on internet service provider consumer broadband strategies and monitors technical and regulatory developments across the industry.
Alzbeta was a principal analyst and research manager at IHS Markit and a member of the service providers and platforms team. Alzbeta joined IHS Markit in 2012 and managed the Broadband Coverage in Europe project for the European Commission. Before, Alzbeta was an audience research and market insights coordinator for Radio Free Europe/Radio Liberty in Prague, Czech Republic. Alzbeta was also a research assistant at the Institute of Sociology of the Czech Academy of Sciences.
Alzbeta holds a Master of Arts in international relations and American studies from Charles University in Prague and has studied at the University of Miami and Georgetown University.
Senior Principal Analyst, Broadband & Bundling
Nicole McCormick is the practice leader of the broadband and multiplay team at Omdia, formerly Ovum. She leads a global team of analysts who cover mobile and fixed broadband operator strategies, delivering leading data, outlook, and coverage such as pricing strategies, LTE monetization strategies, telco innovations, and mobile roaming for the Asia Pacific region.
She has more than 20 years’ experience covering the telecoms and television sectors in Asia Pacific. Nicole is a regular presenter and moderator at industry conferences in the region.
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