For its overall notebook panel purchasing volume forecast plan in 2023, Apple is targeting 27.7 million units, up slightly by 1.5% YoY. Yet, to reflect slow global sales and continue reducing on-hand inventory to control losses, Apple has started reducing its notebook panel purchases in 1Q23.
Display Dynamics – February 2023: With the security of MacBook Air shipments, Apple aims to keep panel purchases flat in 2023
The Analyst Team
Linda Lin
Principal Research Analyst, Tablet and Notebook Display and OEM
Linda Lin covers large-sized thin-film-transistor LCD panels and is in charge of survey reports covering manufacturers and vendors in the notebook panel supply chain. With her many years of experience, Linda has developed first-rate relationships throughout her extensive network of contacts and connections in the display industry.
Linda previously worked at LCD market research firm WitsView, leading research on panels and downstream products, including monitors and TVs. At the Market Intelligence & Consulting Institute, Taiwan’s chief information and communications technology market research group, she oversaw regional research for South and East Asia. It was during this time that Linda decided to make large-sized displays her main focus. Linda has a master’s degree in business administration from National Yunlin University of Science and Technology in Taiwan.
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