The foldable smartphone market has been dominated by Samsung ever since it launched the Galaxy Z Fold in 2019. Moving into 2023, Chinese OEMs will be entering the foldable smartphone market in full swing, sparking intense competition among companies. To kick-off competition for this year, Honor has launched the Magic Vs, making it the first OEM to release a foldable smartphone model this year.
The Analyst Team

Jusy Hong
Senior Research Manager, Mobile Devices
As part of Omdia’s consumer devices team, Jusy is responsible for wireless and PC research, with a focus on smartphones, feature phones, laptops, and tablets. His research covers mobile device shipment, production, and technology trends, as well as companies’ strategies. Jusy also coordinates Omdia’s wider consumer electronics research in Asia.
Jusy joined IHS Markit (now Omdia) in 2004 and became a leading TV research analyst. His work has concentrated on demand forecasting and competitive, pricing, and technology trend analysis. He has also served as project manager for consultancy projects related to display technology, market and consumer trends, and feasibility study and cost analysis for manufacturers, government institutions, and investment companies. He frequently speaks at major industry events around the world, including display conferences like SID and IMID. Based in South Korea, Jusy speaks fluent Korean, English, and Japanese and has a broad network of key contacts in South Korea and Japan.
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