Digital distribution platforms enjoy a hugely powerful and lucrative position in the games market. Now, however, their grip is beginning to weaken, which will bring far-reaching changes.
Digital games distribution is ripe for disruption
The Analyst Team
Liam Deane
Principal Analyst
Liam leads Omdia’s games tech coverage with his research focusing on the technology and services that power the video games market, and exploring the B2B value chain connecting games development to service providers to consumers.
Prior to joining Omdia, Liam worked at Irdeto, a digital platform security company and owner of Denuvo, a leading provider of security technology to the games industry, where he advised senior management and product teams on market trends and strategy. Before that, he worked as an analyst covering the video games and broader digital media market at Ovum, one of Omdia’s predecessors. Liam holds a master’s degree in philosophy from UCL, and with a background spanning both analyst research and first-hand industry experience, Liam has a unique blend of experience informing his work analyzing the complex games industry ecosystem.
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Games Tech Market Forecast Report – 2023
The Games Tech Forecast 2023 sized and forecast the future growth of the games tech market for the first time. This report analyzes the key trends in the market in light of this new data.
Report / 01 Feb 2023 / Liam Deane
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In-Game Advertising Market Report – 2022
This report draws on the In-Game Advertising Market Database to examine the key trends in the in-game advertising market across mobile, PC, and console.
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Why is games development so expensive?
The economics of games development have always been challenging, but recently the accelerating rate of cost increases has begun to look unsustainable. This insight examines the causes, consequences, and potential solutions.
Analyst Opinion / 14 Dec 2022 / Liam Deane
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