This report analyses Latino sports viewership, examining the popularity of certain sports and the media used to view them, disaggregated by country and gender. It draws on Omdia’s latest Consumer Research results (November 2022).
Sports Viewership Profile – Brazil, Mexico, and US Hispanics
The Analyst Team
Juan Villegas
Research Analyst
As part of the media and entertainment team, Juan’s main areas of research are TV & Online Video, covering the Latin American markets.
Juan joined Omdia in July 2021 after two years working at Futuresource Consulting as a research analyst in the Home Electronics team covering devices such as TV sets, media streamers, and home video players. Before entering the market research industry, he worked in the corporate communications sector and politics in his native Venezuela along with freelance content contributions in the music business. Juan holds a licentiate degree in sociology from Andres Bello Catholic University in Venezuela and a master’s degree in marketing from the University of Manchester, UK.
Further Reading
Consumer Research - Sports Fans Visualization
Subscription Required
Data / 20 Dec 2022 / Max Signorelli
This dashboard shows how sport fans engage with video services, content, and devices. This can be drilled into by sports type, sports league, and engagement type.
Consumer Research - Devices Media and Usage Database
Subscription Required
Data / 08 Feb 2023 / Max Signorelli
Omdia’s consumer survey data includes responses to inquiries about device access and usage, subscription video services, video consumption, transactional video services, user opinions, connected homes, and other services.
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