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GO TO COLLECTIONThis report discusses 2022 advertising market performance and highlights key trends for the next five years: the decline and increasing impact of events in traditional linear TV ads, the rise of premium AVOD, the competition faced by Google and Meta from TikTok, and the retail media segment.
Senior Principal Analyst, TV, Video and Advertising
Marija Masalskis is a senior principal analyst for TV, Video and Advertising. She is based in Los Angeles and leads US market research across pay TV and online video, advertising and studio strategy.
Marija first joined Screen Digest (now part of Omdia) in 2007 in London, covering online video, digital music and connected devices research areas. During her tenure as the director of research for the New York based trade association Digital Content Next (formerly the Online Publishers Association), Marija compiled 2013-2015 annual and quarterly industry benchmarking studies and represented DCN on the Media Ratings Council and the board of the Advertising Research Foundation. Prior to returning to Omdia in 2020, Marija also worked in ad tech at the San Francisco branch of Index Exchange, a supply-side optimization platform.
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This report examines five key trends set to shape the advertising market in 2023 and assesses their impact on service providers, broadcasters, content owners, and tech vendors.
Report / 05 Jan 2023 / Matthew Bailey
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This core Advertising Intelligence Database provides online, linear TV, print, radio, out-of-home, and cinema advertising revenue by country and region. Tier 1 market coverage includes granular online and linear TV splits by format and company.
Data / 19 Sep 2023 / Marija Masalskis
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Database providing detailed data on Google, Amazon, Meta and Apple advertising revenue, with country-market and ad format break downs. For Google and Meta, includes net advertising revenue, traffic acquisition costs, and ad tech revenue.
Data / 19 Sep 2023 / Marija Masalskis
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