Key trends from the smart home market: 1Q23
The Analyst Team
Mariana Zamoszczyk
Principal Analyst, Smart Home Services
As part of Omdia's Service Providers team, Mariana Zamoszczyk covers the smart home industry, with a specific interest in vendor and services provider smart home strategies, AI assistants and assisted living solutions.
Mariana joined Omdia in March 2016. Previously, she worked for BT Global Services, leading the Latin American Insight & Analytics team and carrying out competitor and customer intelligence, among other research and sales support activities. Prior to BT, Mariana worked for IDC and Frost & Sullivan.
Mariana has over 19 years of experience in the IT and Telecommunications industry.
Mariana holds a MA in Political Economy from the University of Sheffield, and a BA in Economics from the University of Buenos Aires. Also, she speaks Spanish and Portuguese.
Jack Narcotta
Principal Analyst
Jack Narcotta is the principal analyst for Omdia’s smart home, smart speaker, and smart display research, where he leverages more than 20 years of experience in strategic consulting, market analysis, and competitive intelligence to advise a diverse range of clients competing in the smart home market.
He specializes in analyzing emerging opportunities in the global smart home devices market and assessing the business models and routes to market within smart home service, solution, and device ecosystems. He has been closely monitoring smart home market dynamics for more than 20 smart home device types, dozens of countries, and the consumer purchasing journey. He has written extensively on the challenges faced by and opportunities present for device brands, communications service providers, interactive security companies, and the wider smart home industry.
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