Omdia's second database looking into the installed base, ad revenue, and VOD subscriptions associated with key global device platforms, along with remote button partnerships for 10 selected major markets.
Hardware and Platforms Tracker – 2023
The Analyst Team
David Tett
Principal Analyst, Addressable Consumer Devices
David is Omdia’s principal analyst looking into addressable consumer devices in the visual entertainment team, providing media and telco clients with intel on the device ownership landscape and hardware uptake across the world. Previously he was responsible for Omdia’s forecasting into the mobile and telecoms market within the market data analytics & modelling team.
David joined Omdia (formerly Ovum) in 2018, and before joining Omdia, he was a market analyst, responsible for tracking, analyzing, and forecasting the worldwide TV, home video, and media streamer markets at Futuresource Consulting. David holds a Bachelor of Science in Economics from Cardiff University.
Irina Kornilova
Practice Leader, TV & Online Video
Irina tracks the international online, movie, and TV markets and maintains the Omdia online video models via extensive interview work and desk research. Her widespread contacts with a network of key industry players support Irina’s research and analysis of the sector.
Irina is also a regular contributor to industry reports. She has written about a range of topics, including an assessment of iTunes market share, the changing nature of the Australian online rental market, and the strategies of consumer electronics companies for online video in Europe. Irina holds a Master of Science in international management from King's College London, as well as a graduate degree in management from the Russian State University of Trade and Economics. She is fluent in Russian.
Marija Masalskis
Senior Principal Analyst, TV, Video and Advertising
Marija Masalskis is a senior principal analyst for TV, Video and Advertising. She is based in Los Angeles and leads US market research across pay TV and online video, advertising and studio strategy.
Marija first joined Screen Digest (now part of Omdia) in 2007 in London, covering online video, digital music and connected devices research areas. During her tenure as the director of research for the New York based trade association Digital Content Next (formerly the Online Publishers Association), Marija compiled 2013-2015 annual and quarterly industry benchmarking studies and represented DCN on the Media Ratings Council and the board of the Advertising Research Foundation. Prior to returning to Omdia in 2020, Marija also worked in ad tech at the San Francisco branch of Index Exchange, a supply-side optimization platform.
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