Many predict studios will split into those delivering TV series and movies directly via their own streaming offerings and those simply selling their content to service providers. Will this be the true endgame of the TV and video market?

Omdia view


In the so-called “streaming wars,” one theory is that the TV and video market will split into two groups: “armies” such as Netflix and Disney battling for viewers and “arms dealers” such as Sony supplying the weapons in the form of TV shows and movies. But the reality, like war, will prove murkier.

Studios are rethinking going direct to the consumer with all their content

War is not my favorite metaphor for business, especially given the troubled state of the world. But in this case, it is a vivid and somewhat useful one.