TCF 2023: How to engage and grow in a cloud world

Philip Benton

Principal Analyst, Financial Services

Philip works in Omdia’s financial services team, where he focuses on payments and digital banking trends as well as business strategy for the banking sector.

Philip has been an analyst in the financial services sector since 2013, with a background in consumer behavioral trends and their impact on payments, retail, and digital commerce. His main research interests are in open banking, real-time payments, and digital transformation. Philip provides analysis on key developments driving technological change in the financial services industry and advises clients on how to adapt. 

Prior to joining Omdia in 2020, Philip spent seven years at Euromonitor, a strategic FMCG market research firm. He holds a degree in business from the University of the West of England, Bristol.   

Ouliana Smith

Senior Research Analyst, Financial Services

Ouliana Smith has specialized in financial services for 10 years and currently works in Omdia’s financial services team. Since joining Omdia in 2022, she has focused on digital transformation in retail banking and fraud solutions with a strong interest in alternative payments.

Ouliana started her career as an associate analyst with Datamonitor, now GlobalData, a global market intelligence provider, where she specialized in the Cards and Payments area. She also supported corporate partnerships by conducting research and interviews with industry executives and authoring content investigating fraud and new payment technologies. Later, she moved into wealth management, overseeing key industry analysis, modelling, and bespoke content for clients. She also developed a contacts database to augment proprietary data and market analysis. Ouliana holds a first-class honors degree in mathematics from Coventry University and an upper-second-class honors degree in art history from the Open University.