The Analyst Team

Adam Holtby
Principal Analyst, Workplace Transformation
Adam Holtby covers workplace transformation and the future of work as part of the Omdia Digital Workplace team. His research focuses on understanding and analyzing how work evolves in response to changing employee demands and business transformation priorities.
Adam delivers research that helps inform enterprises, technology vendors, and service providers about topics including hybrid working, employee experience, productivity, service management, and business mobility.

Tim Banting
Practice Leader, Enterprise IT: Digital Workplace
Tim Banting is the Practice Leader, in Enterprise IT’s Digital Workplace team, and focuses on unified communications and collaboration research. Tim’s practice provides Omdia's clients with insights and intelligence to help them compete more effectively in the collaboration and unified communications, customer engagement, and workplace transformation markets.
Tim joined the company in 2019 and has extensive experience in the unified communications and collaboration field, having held presales, technical, competitive marketing, business development, and senior product management roles. Before joining Informa Tech (now Omdia), Tim worked at GlobalData. He started his career in sales and training roles relating to unified communications and worked as a contact center consultant at Rockwell and in business development and market intelligence roles at Cisco during the industry's transition from digital to IP PBXs. He has also held positions as a senior product manager for Microsoft and the head of business development at NextiraOne.
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Market Fundamentals: Business Mobile Convergence (BMC) and the Future of Work
This report discusses why a more converged approach to business mobility is needed and the digital capabilities that will help deliver it.
Report / 19 Apr 2023 / Adam Holtby
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Asia & Oceania Future of Work Survey: 2023 Insights and Recommendations
This report discusses the results of a survey conducted by Omdia in 4Q22 in seven countries in the Asia & Oceania region to better understand the people, technology, and partner priorities businesses are setting in transforming work.
Report / 27 Jan 2023 / Adam Holtby
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2022 Future of Work Survey
Explores enterprise workplace transformation preferences, challenges, budgets, strategies, partnerships, and deployment plans. Topics include end-user computing, hybrid working plans, enterprise communications, and digital workplace practices.
Survey / 26 Jan 2023 / Adam Holtby
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