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GO TO COLLECTIONThis dataset sizes FAST advertising revenue by market. FAST channels are pre-programmed, linear video channels with scheduled ad breaks that are delivered over the open internet through a FAST-enabled service.
FAST Revenue Forecast 2018–28
The Analyst Team
Marija Masalskis
Senior Principal Analyst, TV, Video and Advertising
Marija Masalskis is a senior principal analyst for TV, Video and Advertising. She is based in Los Angeles and leads US market research across pay TV and online video, advertising and studio strategy.
Marija first joined Screen Digest (now part of Omdia) in 2007 in London, covering online video, digital music and connected devices research areas. During her tenure as the director of research for the New York based trade association Digital Content Next (formerly the Online Publishers Association), Marija compiled 2013-2015 annual and quarterly industry benchmarking studies and represented DCN on the Media Ratings Council and the board of the Advertising Research Foundation. Prior to returning to Omdia in 2020, Marija also worked in ad tech at the San Francisco branch of Index Exchange, a supply-side optimization platform.
Matthew Bailey
Principal Analyst, Media and Entertainment
As part of the Omdia channels, programming and advertising team, Matthew Bailey covers the global digital media sector, with a specific interest in digital media monetization strategies, ad-supported online video, digital advertising, ad-funded games, and games-related video content and platforms.
In his role as a Principal Analyst, his main research interests are in digital content and advertising. This includes mobile, social, and ad-supported online video (AVOD), within which Matthew provides analysis of key developments in online video content creation, vendor monetization strategies, and digital video advertising. He also writes on adjacent developments in the broader digital advertising market, OTT video, digital publishing, social media, video games, and next-generation forms of advertising, media and entertainment. Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.
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FAST Channels Status Report: Content and Key Players
FAST channels—free ad-supported streaming television—are well established in the US and starting to make inroads in other countries. What sets FAST channels apart from traditional linear ad-funded channels is, principally, how they are distributed, via digital networks that are fully addressable and are therefore perfectly suited to targeted advertising. This report answers key questions about FAST and profiles the leading platforms.
Report / 09 Jan 2023 / Tim Westcott
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FAST Channel Distribution Database
Data that tracks the availability and total addressable market of FAST channels, segmented by channel owners, genres, languages, exclusivity, and content type of the channels.
Data / 05 Jul 2023 / Ed Ludlow
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FAST Channel Revenues Will Reach $12bn in 2027
Presentation of exclusive new FAST (free ad-supported streaming TV) data from Omdia delivered by Maria Rua Aguete at the Content Americas Miami event, January 2023. FAST revenues to hit $12bn globally as FAST channel revenues in the US almost triple between 2022 and 2027.
Presentation / 30 Jan 2023 / Maria Rua Aguete
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