Threads can help Meta patch up the holes in its advertising business
The Analyst Team
Matthew Bailey
Principal Analyst, Media and Entertainment
As part of the Omdia channels, programming and advertising team, Matthew Bailey covers the global digital media sector, with a specific interest in digital media monetization strategies, ad-supported online video, digital advertising, ad-funded games, and games-related video content and platforms.
In his role as a Principal Analyst, his main research interests are in digital content and advertising. This includes mobile, social, and ad-supported online video (AVOD), within which Matthew provides analysis of key developments in online video content creation, vendor monetization strategies, and digital video advertising. He also writes on adjacent developments in the broader digital advertising market, OTT video, digital publishing, social media, video games, and next-generation forms of advertising, media and entertainment. Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.
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Advertising – GAMA Database Summary
Database providing detailed data on Google, Amazon, Meta and Apple advertising revenue, with country-market and ad format break downs. For Google and Meta, includes net advertising revenue, traffic acquisition costs, and ad tech revenue.
Data / 19 Sep 2023 / Marija Masalskis
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Advertising Intelligence Database
This core Advertising Intelligence Database provides online, linear TV, print, radio, out-of-home, and cinema advertising revenue by country and region. Tier 1 market coverage includes granular online and linear TV splits by format and company.
Data / 19 Sep 2023 / Marija Masalskis
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How to reach Gen Z
A presentation delivered by Maria Rua Aguete, Omdia’s Senior Research Director, Media & Entertainment, as part of the Conecta FICTION & ENTERTAINMENT event in Toledo in June 2023
Presentation / 30 Jun 2023 / Maria Rua Aguete
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