Brands have millions of digital assets and need specialist DAM systems to store and manage them. This report is a companion to Omdia Universe: Digital Asset Management, 2023. It describes features and functions required in a DAM solution.
Fundamentals of Digital Asset Management 2023
The Analyst Team
Sue Clarke
Associate Senior Analyst
Sue Clarke is an associate senior analyst at Omdia specializing in enterprise content management (ECM), including document management, records management, and web content. Sue provides analysis on ECM technologies, which includes digital asset management, web analytics, archiving, capture and scanning, case management, customer communications, and e-discovery. Her research provides insights into the issues facing organizations and how technology can enable better productivity. Before joining Omdia, she worked as a computer programmer developing a range of systems, including a purchasing system providing links between disparate systems.
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