Smartphone Need-To-Know – August 2023

Aaron West

Senior Analyst, Consumer Electronics and Display Applications

Aaron provides expertise and analysis of the smartphone market, joining Omdia in 2022.

Aaron has a range of research and publishing experience. He graduated from a degree in theoretical physics before moving into consumer product testing, with a focus on sustainability and the environment.

In this role, he was responsible for research project management, including comparative testing of technology products and consumer surveys. He also reported on the energy efficiency and longevity of home appliances, as well as the product lifecycle and obsolescence of smartphones.

He has published articles in Which?, one of the UK’s largest subscription magazines, produced by the country’s largest consumer association.

Jusy Hong

Senior Research Manager, Mobile Devices

As part of Omdia’s consumer devices team, Jusy is responsible for wireless and PC research, with a focus on smartphones, feature phones, laptops, and tablets. His research covers mobile device shipment, production, and technology trends, as well as companies’ strategies. Jusy also coordinates Omdia’s wider consumer electronics research in Asia. 

Jusy joined IHS Markit (now Omdia) in 2004 and became a leading TV research analyst. His work has concentrated on demand forecasting and competitive, pricing, and technology trend analysis. He has also served as project manager for consultancy projects related to display technology, market and consumer trends, and feasibility study and cost analysis for manufacturers, government institutions, and investment companies. He frequently speaks at major industry events around the world, including display conferences like SID and IMID. Based in South Korea, Jusy speaks fluent Korean, English, and Japanese and has a broad network of key contacts in South Korea and Japan.  

Zaker Li

Senior Research Analyst, Smartphone

As part of Omdia's consumer devices team, Zaker provides in-depth analysis on the mobile device market, covering the smartphone market. He is based in China and his research focuses on Chinese OEMs.

His main research areas include smartphone market competition, smartphone brand and market strategy, vendor monetization strategies, and smartphone users. Previously at IHS Markit (now Omdia), Zaker was a senior research analyst in the consumer devices team. Before that, he worked more than three years for TCL Group, focusing on global TV research. He holds a master's degree in management from University of Electronic Science and Technology of China.  

Yasier Mahayudin

Analyst - Smartphone

Yasier Mahayudin is a seasoned professional with a diverse background in business development, industry negotiation, and policy analysis. With expertise in the technology sector, specifically smartphones. Having served as a Business Development Manager at a cloud computing startup and as an Industry Negotiator at Maxis Berhad, Yasier has a successful track record in driving revenue growth, forging strategic partnerships, and securing advantageous agreements with key stakeholders. Moreover, an internship at the Prime Minister's Department further honed Yasier’s analytical skills and provided valuable insights into policy formulation and analysis, particularly within the technology sector.

With a keen ability to conduct market analysis and identify growth opportunities, Yasier brings a strategic mindset to the role of a Smartphone Analyst. Skilled in formulating and executing business development strategies, Yasier maximizes market penetration and profitability. Furthermore, with a strong understanding of policy analysis and the regulatory landscape, Yasier provides valuable insights on the impact of the smartphone industry. Yasier holds a bachelor’s degree in Political Science from National University of Malaysia.