In addition to the PC and mobile games markets, Louise has broader expertise in esports, storefronts and platforms.
She joined IHS Markit Technology in March 2019, and is now a regular speaker at global games industry events. She worked previously in the area of online business development at games publisher Square Enix.
Louise graduated from the University of Warwick with a Master's degree in Sociology including a mixed-methods study of online gamers. She went on to complete a Ph.D. in Education, where she conducted extensive virtual ethnographic research into the learning behaviours of massively multiplayer online role-playing game (MMORPG) players.