Adrian Drury

Practice Leader

Adrian Drury leads Omdia’s Consumer IT & Integrated Media team, covering the impact of IT consumerization on the engagement model for enterprises with their employees, customers and the opportunity for industry value chain re-engineering. Specific focus areas are smart device application development, device distribution strategies, marketing automation and customer lifecycle management, and process re-engineering innovation strategy. Adrian also leads the Media & Broadcast technology team, covering technology, IT, networking, and commercial strategy in the convergent broadcast, media, and telecoms industries.