The emphasis in this benchmark was on metaverse titles that have video games at their core, or at least as a prominent part of their overall offering, as well as multiple other entertainment options. The six titles had their performances rated against five key metrics judged integral to the creation of a successful metaverse: scale, monetization, entertainment, interaction, and technology. Each of these was broken down into a further three sub-categories, with rankings produced for each metric.
Dom Tait, Research Director of the Games team, commented: “So much has been written on the metaverse but there is little, if anything, that seeks to quantify and rank the measures taken by leading games to create their versions of it. With the Metaverse Games Benchmark, our aim was to address two urgent needs. First, in identifying, categorizing, and ranking games against the critical factors needed to create a metaverse, we aim to help shape thinking about best practice for games companies with similar aspirations. Second, the product acts as a vital tool for brands looking to understand the metaverse, especially in terms of what current options best fit their own need to find effective outlets for quantifiable digital opportunities.”
Dom Tait, Practice Leader
Dom Tait is Omdia’s Practice Leader for games, music, and audio research. Joined in 2014, Dom has worked across the spectrum of entertainment and media on high-profile consulting projects but with a specialization in games—principally eSports and the way that games increasingly converge with other media. Read bio
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