Big Tech Looks to New Worlds in the Metaverse
The metaverse is gaining significant traction as brands look to engage with their target audiences and identify go-to-market entry points and avenues for monetization. Offering users an unparalleled immersive experience businesses want to be ahead of the curve...
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Big Tech Looks to New Worlds in the Metaverse
Global tech companies have faced a barrage of questions regarding their metaverse strategies. To some extent, those strategies were largely already in place, though perhaps without the metaverse label being explicitly attached.
This report examines the emergence of the immersive online “metaverse,” and the strategies of the major US and China-based consumer platform companies: Alphabet, Amazon, Apple, Meta, Microsoft, Alibaba, Baidu, Bytedance, and Tencent.
Metaverse Games Benchmark Report
The Metaverse Games Benchmark Report, examining in-game fashion and digital shopfronts, is a vital tool for brands looking to understand, and profit from, the metaverse.
The natural immersivity of games worlds makes them strong starting points for the concept of a metaverse. In recent years, various games have emerged that seek to offer a range of entertainment, social, and cultural activities inside their own worlds, while also providing a functioning economy that includes commerce between users and from other brands.
Fortnite earns top spot in Omdia’s new Metaverse Games Benchmark
Metaverse
Featured Research
2023 Trends to Watch: Metaverse
This report identifies and analyzes key trends for the metaverse in 2023, with an impact index and recommendations for key players.
Consumer AI and Metaverse Tracker – 2022
Captures and classifies selected key developments in the consumer metaverse and also those in AI technologies, services, and products in the consumer domain (B2C and B2B2C).
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