Addressable Consumer Devices Intelligence Service

Omdia has profiled six key video platforms: Amazon, Apple, Google, LG, Roku, and Samsung, including each company's devices installed base, feature set, and geographic footprint. 

This report was produced by the Omdia Addressable Devices service as part of the wider visual entertainment service and is primarily aimed at understanding the connected-car space and the provision and consumption of media.

This is Omdia's first database looking at the types of partnerships and features found in the connected TV space across 11 selected markets, numerating first party SVOD services for key platforms and looking at various service and partnership types.

FAST channels generated over $4bn in ad revenue in 2021. Platform ambitions of CTV manufacturers are one of the key growth drivers of this market, and are fueling a vibrant ecosystem of distributors, aggregators, and technology vendors.

This pivot table-based workbook regroups the core set of Connected Devices Intelligence’s connected device data. Spanning all 75 countries covered in the intelligence service, this workbook provides data on connected devices by type, and by operating system.

This update looks at Omdia's latest iteration of its Connected Devices Database and landscape of media consumption devices. Forecasts are provided to 2025 into the consumption habits of consumers by devices and platforms.