Telcos are actively revisiting original 5G plans with a view to better monetization, with some 30% of 816 5G plans being updated. Encouragingly, the main emphasis was not around competing on price – operators only decreased plan prices in 16% of cases. But disappointingly, there was only marginal movement around more 5G apps bundling
One-third of Omdia's tracked 5G plans (n=816) had updates at end-4Q20, as operators sought better monetization prospects and changed plans to stay competitive with rivals. Of these, about 30% of the plan tweaks involved a price change, while 40% involved operators introducing brand new plans for 5G.
The ultimate mobile data monetization rule of thumb is to embed plenty of levers for further upselling. Data allowance and price still matter but pricing differentiation today is a lot more than that thanks to 5G.
This report analyzes the impacts of the COVID-19 pandemic on the consumer broadband market and offers recommendations to service providers and policymakers on developing post-COVID-19 strategies.
The Analyst Team
Senior Principal Analyst, Broadband & Bundling
Principal Analyst, Broadband & Bundling
Research Director, Service Provider Consumer
Research Analyst, Emerging Consumer Services
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