There are numerous reasons why telcos commercialize 5G FWA; rationales such as FWA as a 5G competitive play to cable and fiber, xDSL replacement, fiber extension (where it is too expensive to deploy FTTP), and cheaper rural alternative.
Omdia identifies six ways operators can participate in 5G rich apps development, including working alongside telco peers to develop original XR content. The highest-risk way includes investing in 5G startups and requires the most resource.
The ultimate mobile data monetization rule of thumb is to embed plenty of levers for further upselling. Data allowance and price still matter but pricing differentiation today is a lot more than that thanks to 5G.
This report analyzes the impacts of the COVID-19 pandemic on the consumer broadband market and offers recommendations to service providers and policymakers on developing post-COVID-19 strategies.
The Analyst Team
Senior Principal Analyst, Broadband & Bundling
Principal Analyst, Broadband & Bundling
Research Director, Service Provider Consumer
Research Analyst, Emerging Consumer Services
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