The ultimate mobile data monetization rule of thumb is to embed plenty of levers for further upselling. Data allowance and price still matter but pricing differentiation today is a lot more than that thanks to 5G.
Service providers will try to convince consumers that it is worth upgrading to 5G. In 2021, in the economic aftermath of COVID-19, telcos will innovate around 5G pricing models and bundles to drive upsell to more expensive plans.
Market Tracker. In this quarterly 5G pricing update, we added tariffs for new 5G markets, including Hong Kong, the Netherlands, Thailand, and South Africa. Of the over 100 newly added plans, almost 15% contained unlimited data for consumers.
5G Overview. In 2Q20, just as many new 5G broadband operators fell at the most innovative end of Omdia's pricing scorecard, as those that failed to innovate their tariff strategy at all.
The Analyst Team
Senior Principal Analyst, Broadband & Bundling
Principal Analyst, Broadband & Bundling
Research Director, Service Provider Consumer
Research Analyst, Emerging Consumer Services
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