17% of surveyed consumers would pay a premium to watch Mulan at home vs. 21% that would see it in theaters opening weekend. In the week leading up to the September 4th premiere of Mulan, Omdia polled consumers across 5 regions to gain insight into audience theatrical and PVOD interest. Consumers were surveyed in the US, UK, Australia, Mexico, and China.
Omdia Cinema team has now published the Q2 2020 data for the cinema operator database. This operator database currently covers 230 key cinema operators with 411 brands around the world with a total number of 92,654 screens.
The data on cinema sites, screens, and seats includes average screens per site, average seats per screen, multiplex sites and screens, and screen density factors such as screens per square km broken down by country and region.
Market share data on film and theater releases and distributors includes total distributor rentals, film and first run releases, and box office revenue broken down by country of origin.
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